This place is like what Banzai used to be, in its glory days when it was located in Flushing Mall. A good selection of Japanese products are available here, ranging from makeup and skincare to kitchen supplies to snacks to stationary to plush animals.
And everything is priced acceptably - it's like an upscale dollar store. I bought a pair of kitchen shears, a scrubber, and a utensil holder for under $8. Pretty sweet! I will say that I do wish they had a premium selection alongside the cheaper stuff, as I wouldn't mind spending a little more money on a higher quality knife for example, but I guess that's not the niche they're aiming to fill.
Of note is their selection of ready-to-eat or near ready-to-eat foods in the refrigerators. They've got desserts like mille crepe cakes, and particularly of note, ramen noodles. It's always been easy to get your hands on noodles in Flushing, but not ramen noodles.
Also, they're open pretty late! I've always felt that stores around downtown Flushing, and really NYC at large, closed too early and thus didn't take advantage of nighttime business. I was in there at around 11pm and they were still fully open for business. Not sure what their hours are, but that's pretty impressive.
Oh, and to seal the deal, there's no credit card minimum. Rejoice! Basically, there's no reason not to visit and take a look around. I'll be impressed if you manage to walk out empty-handed.